Joom

Here’s a taste of a delicious new fudge brand we’re developing at the moment.

BRAND IDENTITY | STATIONERY | WEB DESIGN | DOCUMENT DESIGN
CLIENT: Social Change Assistance Trust

SCAT’s previous identity featured a tree and this was used as an appropriate starting point in the design of the new logo. The two trees are seen flowing into one another in a transformative dialogue and exchange. The forms of an ‘S’ and ‘C’ are contained in the logo. The empty space between the trunks is house shaped, symbolising security and a sense of place and belonging.

ILLUSTRATION
CLIENT: Momentum 94.7 Cycle Challenge
AGENCY: Black River FC

BRAND IDENTITY | STATIONERY | WEB DESIGN | DOCUMENT DESIGN | PACKAGING DESIGN
CLIENT: Human+Kind Skincare
AGENCY: ThinkTank

Human+Kind is a down-to-earth company built around solving skin problems in an ethical way. All of their products are dermatologically tested, allergy screened and kind to sensitive skins. We developed a graceful, feminine brand to reflect their values.

3D ILLUSTRATION
CLIENT: Edgars
AGENCY: The Jupiter Drawing Room

We were commissioned to create a hyper realistic dress made from glossy red paper shopping bags to fit a model photographed by the agency. We built it in 3D, matching lighting so that it would virtually drape her in a credible realistic image.

BRAND IDENTITY | STATIONERY | WEB DESIGN | DOCUMENT DESIGN | EXTERIOR BUILDING DESIGN
CLIENT: Electric Bar
AGENCY: ThinkTank

In collaboration with Irish strategic branding consultancy ThinkTank, we created the branding, signage and exterior, website and menus for an exciting new restaurant perched on the banks of the river Lee in Cork.

Electric ‘Theatre of Life’ gives a grand old Art Deco building a dramatic new look and offers diners innovative experiences like movie screenings while they enjoy the world-class bar and restaurant.

The design very much took its cue from the Art Deco heritage of the building. This was carried right through from the structural renovations to finer details such as the menu design.

BRAND IDENTITY | STATIONERY | WEB DESIGN | SIGNAGE DESIGN | EXTERIOR BUILDING DESIGN
CLIENT: The Fabulous Fabric Company
AGENCY: ThinkTank

Joom was commissioned to create an updated brand for this established textile supplier based in a landmark Irish dance hall. The fresh interpretation was tactile and playful but appropriate. The new brand was then applied to all elements, from business cards, website and shopping bags to the interior and exterior of the building itself. Innovative new signage helped build brand awareness and capture attention of customers driving between Cork and Killarney.

The Fabulous Fabric Company won the prestigious Gaeilge Marketing Award for the best marketed company in Ireland following this rebrand.

BRAND IDENTITY | STATIONERY | WEB DESIGN | DOCUMENT DESIGN | EXTERIOR BUILDING DESIGN | FLEET BRANDING
CLIENT: National Event Hire
AGENCY: ThinkTank

This Irish catering and party hire company needed an updated brand, along with online catalogue, fleet branding and branding of their corporate offices.

BRAND IDENTITY | WEB DESIGN | EVENT SIGNAGE DESIGN
CLIENT: AWID or the Association for Women’s Rights in Development

AWID is an international, multi-generational, feminist, creative, future-orientated membership organisation committed to achieving gender equality, sustainable development and women’s human rights. Every four years they hold an international Forum, and Joom was fortunate to be selected to do the design for this event in 2008 in Cape Town, and then again for the 2012 event in Istanbul.