Joom

BRAND IDENTITY | STATIONERY | WEB DESIGN | SIGNAGE DESIGN | EXTERIOR BUILDING DESIGN
CLIENT: The Fabulous Fabric Company
AGENCY: ThinkTank

Joom was commissioned to create an updated brand for this established textile supplier based in a landmark Irish dance hall. The fresh interpretation was tactile and playful but appropriate. The new brand was then applied to all elements, from business cards, website and shopping bags to the interior and exterior of the building itself. Innovative new signage helped build brand awareness and capture attention of customers driving between Cork and Killarney.

The Fabulous Fabric Company won the prestigious Gaeilge Marketing Award for the best marketed company in Ireland following this rebrand.